Founder & CEO – Lethea Louw

Founded in 2003 by Lethea Louw, First Choice Conferences & Events was built on a simple principle: exceptional events don’t happen by chance—they are the result of careful planning, creative thinking, and flawless execution. For more than two decades, the company has been delivering conferences and corporate events that are professionally managed, meticulously coordinated, and tailored to meet each client’s unique objectives.

With an academic foundation in Hotel and Tourism Management and over 20 years of industry experience, Lethea has established a company culture where excellence is the standard. Every event is approached with the same level of professionalism, precision, and attention to detail, regardless of its size or complexity.

A defining strength of First Choice Conferences & Events is its trusted network of carefully selected venues, suppliers, and industry professionals. These long-standing relationships enable the company to deliver seamless event experiences, exceptional service, and consistently high standards of quality, while providing clients with reliable partners they can depend on.

From strategic planning and delegate management to logistics, production, and on-site coordination, clients benefit from a dedicated team committed to delivering events that run effortlessly. Every detail is carefully considered to ensure each event reflects the client’s brand, objectives, and vision, while creating an engaging and memorable experience for every attendee.

At First Choice Conferences & Events, success is measured not only by how smoothly an event runs, but by the confidence clients feel throughout the process. It is this unwavering commitment to excellence, integrity, and personalised service that has earned the company the trust of organisations across South Africa for more than two decades.